Meet Xerox’s Women of the Channel

Friday, March 8th, 2019 is International Women’s Day, a time when the world recognizes the contributions and accomplishments of women across the globe and acknowledges the continuing strides being made toward a more gender-balanced world. Xerox has consistently worked to build a workforce that exemplifies and values diversity at all organizational levels, from its support of women in research to its promotion of women throughout the channel industry. The company has never failed to recognize th

Have Your Customers Discovered Web Capture Yet?

In the quest to help customers do more – and do it better – partners everywhere are focusing on two strategies: digitization, and app-ification. As partners increasingly encourage their small business customer make the move to digitize their documents, app technology, and scanning technology have evolved to meet the demand. But many customers don’t realize that a solution exist which marries app and scanning technology to streamline the scanning process and make it easier and more convenient th

Doing IT Yourself Costs More - Why Customers Need Partners They Can Trust

If your customers have decided it makes more sense to manage their own IT, ask this question: If you used this time to sell or deliver services to your customer how much would you earn? Is it more than you would pay an external vendor to provide that service? If so they’re wasting time and money. Here’s how to help them stop. Has a customer challenged you to explain why they should use you to support their printing and other IT operations when they can do it themselves? Here’s a comprehensive a

The Race to Do More: Why Document Management is the Answer

From mom and pop shops to multinational corporations, every business owner has at least one thing in common: they’re trying to accomplish more in less time, with less money. What they also have in common is that most are underestimating the power of switching from paper to digital workflows in helping them reach those goals. This is where you come in. Switching from paper to digital can help your customers transform the way they work, both internally and externally. They just need an expert to

6 Reasons It Pays to Partner with Xerox

As more companies move to a channel focused strategy, businesses who go to market through the channel have the complicated task of determining which vendor is the right fit for their business. Success in the channel means finding a vendor who can truly help your business grow and differentiate in an increasingly crowded market. Here are the top reasons why it pays to partner with Xerox. • Award Winning Products Naturally one of the top reasons to choose a partner is the products, services and so

Selling Xerox Easy Translator: How Does it Stack Up Against Google Translate?

Every customer loves to find easier and less expensive ways to get the job done, and channel partners are the ones who make that happen. Many channel partners are reporting that their small and medium-sized business customers are coping with a growing challenge as the Internet of Things increasingly connects them with customers and colleagues around the world: the need to translate critical documents. It’s a costly process that is opening the door to new sales opportunities for channel partners

How to Measure the ROI of Your Social Media Marketing Efforts

Did you know that Google gets over 100 billion searches a month? Or that 72% of adult internet users use Facebook – and that 76% of them use their Facebook feed to find interesting content? Social media has changed the way we interact with the world, from how we share personal news to how we search for and choose goods and services. 83% of all marketers actively pursue social media marketing initiatives, but despite the prevalence of social media, and despite our increasing dependence on it for

This Sandwich Will Make Your Sandwich Dreams Come True

The Best Advice You’ll Get All Summer- Get yourself to McCann’s Local Meats for a “Farby”. How many of us can remember the days when the measure of a meal wasn’t how fast we could get it to the table, but how much care went into its creation? Before microwaves, frozen dinners, and drive thru dining changed the way we ate? While I firmly believe that 30 minutes or less should be a hard and fast rule for pizza delivery, by and large our perceptions about food are changing. We are collectively (an

Scan to Email: Tips for Small and Mid-Size Businesses

There are few things more satisfying than achieving big results from simple changes. Scanning is revolutionizing the way businesses operate, helping small and medium businesses (SMBs) boost productivity and efficiency while cutting costs, usually with just a few simple steps. Those steps all start at your multifunction printer. Number one? Scan to email. One of the most popular and easy to use features, scan to email is also one of the most underutilized, often because users aren’t familiar wit

More Reasons to Dine and Drink at Nosh - Rochester A-List - Rochester NY Restaurants

Nosh ♥ 47 Russell Street in the Neighborhood of the Arts, Rochester, NY (585) 445-8700 By Allison Zimmer, A-List Food Editor Here at Rochester A-list, it is our job to eat delicious food in beautiful spaces (don’t hate us; we do it for you). And as often as not, we discover beautiful people and inspiring stories along the way. Nosh is a great example of people, places and food coming together to create a unique experience that leaves you satisfied in both body and soul. We dropped in on a qu

When it Comes to Securing Customers, Experience is Everything

How many times have you heard that it is easier (and cheaper) to sell to an existing customer than to win a new one? When it comes to securing their customers, companies are increasingly recognizing that the experience they provide is equally as important as the quality of the products or services they offer. A superior customer experience helps a business stand out from the crowd, while businesses who fail to appreciate its role in customer loyalty can suffer. Will They Stay or Will They Go

Woodhouse Day Spa Couples Massage - Rochester A-List - Rochester NY Spas

Relax The Spa Rochester ♥ 235 High Street Extension (across from Eastview Mall), Victor, NY (585) 412-4994 If this were Jeopardy your answer-in-the-form-of-a-question would be, “What are ‘Things Allison loves but can’t get her husband to try’”. At least, until now. With the help of the lovely and gracious staff at the gorgeous new Relax The Spa Rochester, I was finally able to coax my husband into grabbing that brass ring of romantic, relaxing date activities: the couples massage. A total new

The Penthouse - Rochester A-List - Rochester NY Event Space

Those of us who live in Rochester know that this isn’t your average mid-size city. Rochester boasts more art, music, theater, culture, history and artisanal dining than most cities its size – not to mention miles upon miles of lakefront, acres of vineyards just a short drive away, and a jam packed event calendar that runs all year long. We now have an event space that leverages all of these attributes- a place that shows the city in its best light and offers possibilities for everything that makes Rochester special.

6 Strategies for Keeping Stress Low and Productivity High at Year’s End

Between holiday stress, distracted or vacationing employees, unusual sales patterns, and managing your year-end budget, the fourth quarter isn’t the easiest time of year for business owners – especially the small business owner. Not only is everyone looking to you for answers, but keeping your business running smoothly while also trying to grow (and maintain a sense of balance) is no easy task. But keeping stress low and profits high doesn’t have to mean adding items to your To Do list. The fol

Pork Carnitas Tacos - Rochester A-List - Best Dish List

This Best Dish piece wanted so badly to be a Best Patio piece, but I’m sorry, sunny, spacious patio, the pork carnitas were just too good. On this gorgeous, sunny spring afternoon, plenty of people were already taking advantage of the margarita special and the unseasonably warm weather out on the patio, but I was here for the tacos. Like the burgers, pizzas and sandwiches we’ve reviewed, the pork carnitas tacos at La Casa sound simple but earned Best Dish status thanks to thoughtful preparatio

How to Get the Most out of Small Business Saturday

While big business seems to dominate the news, small businesses will get their share of the spotlight this week thanks to the arrival of Small Business Saturday, Nov 24, 2018. This annual tradition mobilizes communities everywhere to step out in support of their favorite small businesses, and to shop small throughout the holiday season. Here’s how you can get in on the Shop Small® Movement and use it to benefit your business. Attract New Customers with a #SmallBizSaturday Event or Promotion

Wood-Fired Pizza Rosso - Rochester A-List - Best Dish List

Ah, the humble pizza. This open-faced sandwich has had more incarnations than Meryl Streep has accents, and I love them all (except for you, dessert pizza. You sir, are an imposter). As a food writer I’ve sampled some of the best dishes coming out of today’s kitchens, from the truffled to the bruleed, but there is nothing I love more than a simple slice of pizza. The tricky part, as anyone who has ever traveled outside of New York knows, is that making a truly delicious pizza really isn’t all t

Not Everyone is a Customer: How to Find the Right Audience for Your Business

Small business owners often feel pressured to be all things to all people. They feel the same about their businesses as well. But the key to success doesn’t lie in pleasing everyone, but rather in giving the right things to the right people. Widening your range of products or services in an attempt to widen your customer base is a move that can easily backfire. By expanding too wide in scope, you may find you become inconsistent with your brand, or lose sight of it altogether. What’s more, we a

Food Truck Rodeo at the Rochester Public Market – Girls on Food

Though it is among my favorite culinary cities, most people don’t associate Rochester, NY with farm to table dining, haute cuisine or award winning farmer’s markets. They should. A hub of Rochester life for more than 100 years, the Rochester Public Market was voted Best Public Market in the United States back in 2010, beating out the market in Davis, CA. Today it’s more popular than ever, thanks in part to a year round calendar of events that offers something for everyone. Among my favorites i

4 Reasons Big Technology is a Must for Small Business

Small business owners wear a lot of hats and have many obligations, that include overseeing all of the technology in the workplace. As important as that task is, it’s easy for it to fall to the bottom of the to-do list. Staying on top of technology as it evolves is not only the best way to run your business efficiently, it’s also necessary if you want to keep up with – and stay ahead of – your competition. Despite understanding its importance, many business owners don’t understand the power of
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